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Are You A Leader?


This weekend I watched an unusual amount of television. This was due to the fact that one of my favorite soccer teams, Barcelona was playing against their rival team, Real Madrid. Therefore, I saw many advertisements during the 15 minute half time show. One of my favorite ones that I saw was a Budweiser commercial. One concept I recently learned about was high concept ads. A high concept ad is an ad that is supposed to get you to act emotionally and makes you want to attempt to be a leader of some sort. 
This Budweiser ad showed a man waking up next to his wife early in the morning getting ready to work. When he got on the highway, no one was on it. This showed exactly how much of a hard worker he was and evoked some sort of emotion in me. I wanted to work hard for my family, I wanted to wake up early just like he did. This commercial made me feel a sense of responsibility I've never felt before.

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